Mistake #3: You're sending the same report to everyone
If you’ve ever sent a report you felt good about and got “hey, this is great”, and the crickets…this is usually why.
It’s not that your data is wrong.
It’s that it’s not relevant to the person reading it.
Your CFO, Head of Product, and Support Lead are all measuring success differently.
If your report doesn’t reflect that, it won’t land.
This is the shift
From: Reporting data
To: Translating impact
Because community ROI isn’t just about what you measure.
It’s about how you communicate it.
What this looks like
- Support → ticket reduction, cost savings
- Product → feedback, adoption
- Sales → pipeline influence
- Marketing → reach, advocacy
Same community.
Different story.
Try this this week:
Pick one stakeholder.
Ask: What is their top KPI?
How could community influence it?
Then tailor ONE insight just for them.
You don’t need more data.
You need better alignment.
Next: the fastest way to lose attention, even when your insights are strong.
Let’s Keep Building!