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2. Leverage existing content to get started

📣 Plus, get our content assessment and tracking workbooks 📣

Feeling overwhelmed by the idea of creating a community content plan from scratch? You’re not alone. The good news is you probably already have a lot of great content that just needs a refresh.

Most companies have tons of underutilized content sitting around. Tapping into this existing content can save you time and resources while delivering immediate value to your community. Don’t forget to include User Generated Content here. Your customers bring a lot of experiential value to the table, so make sure that knowledge is being shared!

This week, I’ve put together some resources to help you get started:

TipTuesday – 3 helpful analytics charts for content ideas

What internal stakeholders typically have strong content potential? How are you engaging with them?

What’s the next step?

Start by figuring out what content you already have. Then, work with your internal teams to identify the content that can make the biggest impact with minimal updates... This way, you can see quick wins without reinventing the wheel and start building the relationships that keep your content fresh over time.