-
1. Community Data: Less Fluff, More Impact 🚀
Data…for most community managers, this word can spur feelings of inadequacy. How many of us are experts in data and analytics, after all? The problem is that we cannot ignore these numbers and just hope all will be ok (remember, hope is NOT a strategy!). For one, community metrics are a huge part of understanding what is…
-
2. Align Community Analytics with Company Goals 📊
Understanding and tracking community metrics are only half of the battle. They are necessary to understand how campaigns and initiatives are landing, and having an idea of your overall community health is priceless! So why isn’t it enough? Frankly, most of your executive leadership team isn’t really interested in how many…
-
3. Community Health - What do your metrics and analytics REALLY show?
You are well on your way to making sure the metrics you track are providing information about the value of your community to the organization, but how well is your community meeting the needs of your audience? That is where understanding how your metrics can demonstrate your community health comes in. But wait! Didn’t we…
-
4. You know WHAT you want to track…now what?
This last section for the topic of Analytics is going to focus on some of the custom dashboards that you can create to help you track a variety of metrics. My favorite trick is grouping things together in a custom dashboard to prevent having to look at 5 different pages. You can have one dashboard with all of your metrics…
-
📋 Aligning Community Data and Organizational Goals
-
📋 Analytics: Community Advocate Tracking
Here are some of the metrics that will help you identify potential community advocates as well as monitor existing advocates to track engagement and proactively recognize possible issues.
-
📋 Analytics: Community Health Metrics Template
NPS Scoring NPS = % Promotors - % Detractors Using a 1-10 response to a question like “How likely are you to recommend this community to your peers”: 9-10 – Promoters 7-8 - Passives 0-6 – Detractors
-
📋 Analytics: Optional Community Dashboards
Optional Community Dashboards: Discussions Optional Community Dashboards: Events Optional Community Dashboards: Gamification Optional Community Dashboards: Page Views Optional Community Dashboards: Polls Optional Community Dashboards: Product / Ideation Optional Community Dashboards: Content Optional Community Dashboards:…
-
📋 Analytics: What should you be tracking?
Focus Metric Why Sales Site traffic for Guest role What info are prospects looking for? Are there unsuccessful searches that can be resolved? Content access for Guest role Discussions viewed by Guest role Support Questions answered by members vs staff Is the community space helping to reduce the number of tickets,…