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VCM Academy
Community Strategy Fundamentals
1. Content
2. Engagement
3. Analytics
🛠️ Private Strategy Workshops
4. Gamification
5. Super Users
6. Customer Journey
COMPASE
1 - Goal Alignment Worksheet
2 - Community Insights & Needs Discovery Worksheet
3 - Community Goal Planning Worksheet
4 - Community Persona Development Worksheet
5 - Community Structure Planning Worksheet
1. Keep ‘em coming back: tips to engage your community
2. Leverage existing content to get started
3. Creating a content plan you can live with
4. Don't make it a content scavenger hunt
📋 Building an Effective Content Calendar
1. The Engagement Conundrum
2. Your customers are in your community….isn’t that good enough?
3. Onboarding Isn’t Just for Software
4. If you build it, they will come….BUSTED
Example of a landing page that drives engagement
1. Community Data: Less Fluff, More Impact 🚀
2. Align Community Analytics with Company Goals 📊
3. Community Health - What do your metrics and analytics REALLY show?
4. You know WHAT you want to track…now what?
📋 Aligning Community Data and Organizational Goals
🛠️ VCMA Content Workshop
🛠️ VCMA Engagement Workshop
1. Gamification - the myth, the legend, the reality
2. Building an Effective Gamification Program
3. Take your gamification foundation to the next level
4. Using Vanilla to Build Gamification
📋 Gamification Plan Example
1. Build a Thriving Super User Program for Your Community!
2. Empower our Super Users with the Right Tools & Resources
3. Measure Success & Evolve Your Super Users Program!
4. Using Vanilla to Build and Grow a Super User Program
📋 Super User Program Planning Template
1. Your Customers Are Here…but where are they going?
2. Helping Your Customers Move from Zero to Hero
3. From Engagement to Advocacy: Rethinking the Community Journey
4. Is Your Site Set Up for the Customer?
Community Journey Playbook
1. Introducing COMPASE 🧭: A New Framework for Community Success
2. COMPASE: Connection & Operations
3. COMPASE: M is for Marketing: Activates Advocates. P is for Product: Drive Innovation
4. COMPASE: Acquisition & Retention
5. COMPASE: Education

📋 Analytics: Community Health Metrics Template

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NPS Scoring

NPS = % Promotors - % Detractors

Using a 1-10 response to a question like “How likely are you to recommend this community to your peers”:

9-10 – Promoters
7-8 - Passives
0-6 – Detractors