VCM Academy: ROI

nav[aria-label="Primary Navigation"] { padding: 0; & ul { list-style: none; width: 100%; display: flex; flex-direction: row; justify-content: start; align-items: start; gap: 30px; padding: 0; & li { margin: 0; } & ul li { list-style: none; } } }

Home

1. You’re Reporting the Wrong Community Metrics
You’re doing the work. You’re growing engagement. You’re increasing activity. You’re tracking your metrics. When leadership asks, “What’s the ROI of the community?” and it’s harder to answer than it should be, that’s the moment where community loses influence. It’s not that the value isn’t there, but we lose influence when…
2. You’re proving effort, not impact
Mistake #1: You’re reporting activity, not impact Let’s start with the most common mistake: Reporting activity without tying it to business outcomes. This happens for a reason: activity is the easiest data to access. It’s what dashboards show, and it’s what many teams are asked to report early on. While activity data…

Home