Gamification Plan
Mission
Identify desired behaviors and build a gamification plan that allows rewards and goals for members as they step into engagement on a deeper level while creating a FOMO within those who are currently not engaged.
Rank Overview
Level | Name | Points | Posts | Permissions Removed | Permissions Given | Swag |
|---|
0 | Newcomer | 0 | 0 | - Verified - Titles - Edits - Add discussion - Add signature - No PM | - Add Profile Pic - Add Profile info - Positive reactions - View badges - View KB articles - LinkedIn URL - Add comments | |
1 | Navigator | 5 | 0 | - Verified - Edits - Add signature | - Titles - Add new discussion | LinkedIn Badge Level 1 Badge |
2 | Seeker | 50 | 0 | -Add signature | - Verified - Edit for 15 minutes - Add new discussion | Level 2 Badge LinkedIn Badge GGR Sticker GGR T-Shirt |
3 | Contributor | 100 | 5 | | - Edit for 1 hour - Signature - Add Polls | Level 3 Badge LinkedIn Badge GGR Mug GGR Keychain |
4 | Thought Leader | 250 | 15 | | Edit for 4 Hours | Level 4 Badge LinkedIn Badge GGR Hat GGR Socks |
5 | Expert | 1000 | 25 | | Edit for 1 week | Level 5 Badge LinkedIn Badge GGR Pet bandana GGR sweatshirt GGR whiskey glasses and rocks |
Onboarding Partner with automation emails for new members only | Total Points Possible 35 |
|---|
Behavior | Badge | Points | Total Points Possible |
Add profile picture |
| 5 Points | 5 |
Complete Bio |
| 5 Points | 5 |
LinkedIn URL |
| 5 Points | 5 |
Communication Sign Up |
| 5 Points - The Daily Digest - the Weekly NRR | 5 |
Topic Notification | | 5 Points | 5 |
Follows GGR Podcast |
| 10 Points | 10 |
Engaging Encourage basic engagement behaviors for members | Total Points Possible 1,039 |
|---|
Behavior | Badge | Points | Total Points/Category |
Likes |
| 1 Points 2 Points 5 Points | 10 Points 15 Points | 78 |
Insightful |
| 2 Points 5 Points 10 Points | 15 Points - 500
- 1,000
- 2,500
- 5,000
- 10,000
| 94 |
LOL |
| 1 Points 5 Points | 10 Points - 1,000
- 1,500
- 2,500
- 5,000
- 10,000
| 63 |
Comments |
| 5 Points 10 Points | 15 Points 20 Points | 140 |
Start New Thread |
| 10 Points - 1st thread
- 5 threads
- 10 threads
15 Points | 25 Points 50 Points - 500 threads
- 1,000 threads
- 2,500 threads
| 260 |
Name Dropper |
| 10 Points 15 Points | 25 Points 50 Points 2,500 tags | |
Deeper Engagement Building increasingly valuable interactions | Total Points Possible 1,115 |
|---|
Behavior | Badge | Points | Total Points/Category |
Success Network Team |
| 25 Points - Supporter 50 Points - Influencer | 100 Points - Ambassador | 175 |
Badge of the Month | | 20 points per month | 4 swag entry chances | 240 |
Office Hours Attendee |
| 5 points per event | | 130 |
Live Event Attendee | | 50 Points | | 50 |
Blog Contributor |
| 50 Points | | 100 |
Podcast Guest |
| 50 Points | | 50 |
Webinar Host |
| 50 Points | | 50 |
GGR Live Panelist |
| 100 Points | | 100 |
Templates/Playbooks | | 25 Points | | 200 |
Add GGR as an employer |
| 20 Points | | 20 |
Re-Engagement Challenge Members who haven’t posted or logged in a 3-month period | Total Points Possible 30 |
|---|
Behavior | Badge | Points | Total Points/Category |
Add profile picture |
| 5 Points | 5 |
Complete Bio | | 5 Points | 5 |
LinkedIn URL | | 5 Points | 5 |
Communication Sign Up | | 5 Points - The Daily Digest - the Weekly NRR | 10 |
Topic Notification | | 5 Points | 5 |
Monthly Challenge Series
Limited time only badge available for participation in a monthly question. Engagement time restricted to 2 weeks to qualify.
Behavior Challenges
Bundle some behaviors to be completed in a specific timeframe for drawing entry
Ex. Monthly challenge, podcast follow, GGR LinkedIn follow
Quarterly Hack-a-thon (may move to monthly if successful)
Increase playbooks and templates in our knowledge base. Have a specific focus with the call to submit. Have these uploaded into ideation module and then open up for voting for most impactful/applicable. All participants receive a badge. Top voted item(s) will be uploaded to KB with a special badge.
Gamification Planning Worksheet