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VCM Academy
Community Strategy Fundamentals
1. Content
2. Engagement
3. Analytics
🛠️ Private Strategy Workshops
4. Gamification
5. Super Users
6. Customer Journey
COMPASE
VCM Academy: ROI
Lesson 1 - Strategic Alignment
Lesson 2 - Insights & Needs Discovery
Lesson 3 - Community Goals
Lesson 4 - Priority Personas
Lesson 5 - Community Structure
1. Keep ‘em coming back: tips to engage your community
2. Leverage existing content to get started
3. Creating a content plan you can live with
4. Don't make it a content scavenger hunt
📋 Building an Effective Content Calendar
1. The Engagement Conundrum
2. Your customers are in your community….isn’t that good enough?
3. Onboarding Isn’t Just for Software
4. If you build it, they will come….BUSTED
Example of a landing page that drives engagement
1. Community Data: Less Fluff, More Impact 🚀
2. Align Community Analytics with Company Goals 📊
3. Community Health - What do your metrics and analytics REALLY show?
4. You know WHAT you want to track…now what?
📋 Aligning Community Data and Organizational Goals
🛠️ VCMA Content Workshop
🛠️ VCMA Engagement Workshop
1. Gamification - the myth, the legend, the reality
2. Building an Effective Gamification Program
3. Take your gamification foundation to the next level
4. Using Vanilla to Build Gamification
📋 Gamification Plan Example
1. Build a Thriving Super User Program for Your Community!
2. Empower our Super Users with the Right Tools & Resources
3. Measure Success & Evolve Your Super Users Program!
4. Using Vanilla to Build and Grow a Super User Program
📋 Super User Program Planning Template
1. Your Customers Are Here…but where are they going?
2. Helping Your Customers Move from Zero to Hero
3. From Engagement to Advocacy: Rethinking the Community Journey
4. Is Your Site Set Up for the Customer?
Community Journey Playbook
1. Introducing COMPASE 🧭: A New Framework for Community Success
2. COMPASE: Connection & Operations
3. COMPASE: M is for Marketing: Activates Advocates. P is for Product: Drive Innovation
4. COMPASE: Acquisition & Retention
5. COMPASE: Education
1. You’re Reporting the Wrong Community Metrics
2. You’re proving effort, not impact
3. Stop trying to prove ROI perfectly
4. Your report isn’t wrong, it’s just not relevant
5. More data is hurting your story

Lesson 4 - Priority Personas

Copy of Foundational Community Operations Session 1 PreAssessment.png

Define the key member types your community is intentionally designed to support.

Complete this section as you work through lesson 4.

Keep your earlier answers nearby as later sections build on them

Open your workbook and get started on Section 4!

Module 1 - Fundamentals Workbook.pdf