Is your community meeting real or perceived needs? If you are creating plans without the input of your customers and internal stakeholders, you are likely building programs based on what you think they need, and you run the real risk of not being relevant.
Understanding the real needs of your entire audience takes the confusion out of the question of where you should focus your time and energy.
The end result is an engaged customer who is also encouraged to increase their influence within the community and strengthen their adoption of your product while collaborating with their peers.
It also makes sure you are aligned with organizational goals which is critical to the growth and longevity of your community program.
Once you understand the overall needs, you can then identify the North Star of your community and begin to align personas to create personalized pathways that lead to growth. Tie this together with strong Ranks and Roles within your platform, along with a gamification program that encourages the behaviors customers need for success and you are able to build a solid foundation that ties everything to real value.
Let’s dive into some resources to help you get started!
If you have any questions, please ask them on the community!