You have your community platform set up and content has been added…so your customers should be excited to dive in and access all of the great information you have worked to provide, connect with each other, and become a true community, right?
Turns out, you can do everything right in your prep and strategy, but if you are not creating a plan for helping your customers get engaged, you are likely to end up with a very quiet community.
One area that can be overlooked is onboarding.
Onboarding is the process of getting your customers familiar with your community, ensuring confidence and creating a positive experience.
Using welcome emails, personalized platform experiences, awareness and ease of access, and low barrier engagement opportunities, you can build a process that makes engaging in your community one that brings value to you customers. And that realization of value means they are going to come back, increasing the value your community brings to the table.
Check out the resources we have pulled together to help!
If you have any questions or need a hand, just let us know!