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VCM Academy
Community Strategy Fundamentals
1. Content
2. Engagement
3. Analytics
🛠️ Private Strategy Workshops
4. Gamification
5. Super Users
6. Customer Journey
COMPASE
1 - Goal Alignment Worksheet
2 - Community Insights & Needs Discovery Worksheet
3 - Community Goal Planning Worksheet
4 - Community Persona Development Worksheet
5 - Community Structure Planning Worksheet
1. Keep ‘em coming back: tips to engage your community
2. Leverage existing content to get started
3. Creating a content plan you can live with
4. Don't make it a content scavenger hunt
📋 Building an Effective Content Calendar
1. The Engagement Conundrum
2. Your customers are in your community….isn’t that good enough?
3. Onboarding Isn’t Just for Software
4. If you build it, they will come….BUSTED
Example of a landing page that drives engagement
1. Community Data: Less Fluff, More Impact 🚀
2. Align Community Analytics with Company Goals 📊
3. Community Health - What do your metrics and analytics REALLY show?
4. You know WHAT you want to track…now what?
📋 Aligning Community Data and Organizational Goals
🛠️ VCMA Content Workshop
🛠️ VCMA Engagement Workshop
1. Gamification - the myth, the legend, the reality
2. Building an Effective Gamification Program
3. Take your gamification foundation to the next level
4. Using Vanilla to Build Gamification
📋 Gamification Plan Example
1. Build a Thriving Super User Program for Your Community!
2. Empower our Super Users with the Right Tools & Resources
3. Measure Success & Evolve Your Super Users Program!
4. Using Vanilla to Build and Grow a Super User Program
📋 Super User Program Planning Template
1. Your Customers Are Here…but where are they going?
2. Helping Your Customers Move from Zero to Hero
3. From Engagement to Advocacy: Rethinking the Community Journey
4. Is Your Site Set Up for the Customer?
Community Journey Playbook
1. Introducing COMPASE 🧭: A New Framework for Community Success
2. COMPASE: Connection & Operations
3. COMPASE: M is for Marketing: Activates Advocates. P is for Product: Drive Innovation
4. COMPASE: Acquisition & Retention
5. COMPASE: Education

4. Using Vanilla to Build Gamification

Now that you have built out your strategy, it is time to take a look at the tools and widgets you can use to make it a reality!

Just a reminder…Gamification in community work really means “behavior encouragement”. So once you have figured out what behaviors would be most beneficial for moving your community members along the maturity continuium, will benefit their product adoption, and will create a sense of being a part of something bigger, you are ready to start diving into the set up.

Let’s get right into some of the options you have for drilling down into relevant data!

Badgify Comments

User Spotlight Widget
Using Best Of Feature
Feature Showcase: Ranks
Feature Showcase: Badges
#TipTuesday: Quick Rank Label Styling for Non-Developers

Customer Showcase: Building a Rewards Program, uncovering ROI stats, and hosting CSM Competitions
Customer Showcase December 2023: Genevieve from Smartsheet

If you have any questions, please ask them in the community!