What do you think of when you think Gamification?
If you are like many people, you think about video games, levelling up, and maybe even frivolity. And with community being a serious business for most, that isn’t the vibe you are interested in creating.
But what if we flipped the script? What if instead of looking at it as playing a game, we look at this as a method of encouraging the behavior we want to see using recognition? What if instead of gaming the system, we are encouraging our members to become thought leaders (product and/or industry) that help those who are not as far along in the process?
The great news about gamification is that it works. We all have a innate desire to grow, be recognized, and interact with others, so setting up a system that rewards members for doing the behaviors you want to encourage and they need for success is a great way to grow the value of your community!
Why Gamification?
- Increase Brand Loyalty: Foster emotional connections with your customers.
- Drive Engagement: Encourage meaningful participation with fun and rewarding activities.
- Promote Competition: Tap into the innate human desire to compete and achieve.
Higher Logic Vanilla's gamification features, including points, badges, reactions, ranks, and leaderboards, offer so many possibilities to incentivize your community members.
Here are some resources to help:
Getting Ready for Gamification
Gamification Guide
Gamification Overview
Real Talk About Gamification
HLV Connect: Gamification
If you need any help, ask the Vanilla Success Community!