Identifying the Need What behaviors help your audience/customers become successful? Examples Completing onboarding Continual learning Self-service access Peer-to-peer support New feature adoption Reactions (genuine feedback for posts or articles) Comments Help Center page views Event Attendance What behaviors help customers feel more connected to the product/company? Feedback that is actioned on Pain points Ideas Product improvement Self-service Low barrier ticket submissions Personalized experience Ability to be directed to relevant information Knowing where to go to find answers/information Fast time to response Building out the Method Framework Ranks â what is your path for growth? Point system What built in options align with your desired behaviors? How can you use badges/points to recognize out of the box ideas? Easier to achieve early ranks, more difficult as you progress or consistent between each rank? Roles â do your current roles allow you to gamify well or do you need to add different personas that cannot be controlled by rank? Reward system Badges Access to content others donât have Participating in CABs, product beta testing or other exclusive groups SWAG Recognition Content Contributors Visual Tracking Leader boards Ranks LinkedIn badgesÂ
