Community Strategy Fundamentals

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Lesson 1 - Strategic Alignment
Build one practical community strategy as you move through the Fundamentals pathway. Your finished product By the end of this workbook, you will have a concise strategy foundation covering purpose, member needs, goals, personas, structure, the member journey, and immediate priorities. How to Use This Workbook One workbook.…
Lesson 2 - Insights & Needs Discovery
Validate assumptions and focus on the needs that matter most. Complete this section as you work through Lesson 2. Keep your earlier answers nearby as later sections build on them. Open your workbook and get started on Section 2!
Lesson 3 - Community Goals
Community Goal Planning Turn strategic priorities into measurable goals that guide action. Complete this section as you work through Lesson 3. Keep your earlier answers nearby as later sections build on them. Open your workbook and get started on Section 3!
Lesson 4 - Priority Personas
Define the key member types your community is intentionally designed to support. Complete this section as you work through lesson 4. Keep your earlier answers nearby as later sections build on them Open your workbook and get started on Section 4!
Lesson 5 - Community Structure
Design a simple, member-centric community structure that supports your goals and personas. Complete this section as you work through Lesson 5. Keep your earlier answers nearby as later sections build on them. Open your workbook and get started on Section 5!
Lesson 6 - Member Journey Mapping
Align the community experience to the customer lifecycle. Complete this section as your work through Lesson 6. Keep your earlier answers nearby as later sections build on them. Open your workbook and get started on Section 6!
Lesson 7 - Your Community Strategy Snapshot
Synthesize your work into a concise, shareable strategy foundation. This final section is not another full worksheet. Pull forward only the decisions that matter most. The goal is a short strategy snapshot you can use in stakeholder conversations and future planning. Do not redo the earlier exercises. Use your…