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1. The Engagement Conundrum

Engagement. Talk to 50 community professionals and you will get 75 different answers about what it actually means (possibly a very slight exaggeration).

The reality is that you need to determine what engagement means to both your customers and your organization. What goals will you target through your engagement efforts? Until that question is answered, engagement itself remains a nebulous and squidgy term.

Once you have defined your engagement goals, you are set up to create a strategy that will support it well. No more throwing spagetti at the wall to see what sticks. Instead, you will be able to focus on tactics that move the needle specifically for your community and your company.

Here are some resources to help you set the right stage - Take a few minutes to explore them:

Defining Engagement

Good Online Community Design Maximizes Member Engagement

Curating widgets for different Roles or Ranks in your community

Answer a poll: Where are you at in creating an engagement strategy that moves the needle?

If you have any questions or need a hand, please post them in the community!