Introducing the Vanilla Community Management Academy - Content Workshop service, where we partner with your team to craft a tailored content strategy that aligns with your community’s goals and customer journey.
Our expert strategist will work closely with your team to organize workshops, analyze your existing content, and develop a comprehensive plan to enhance engagement and streamline content management. This service ensures that your content not only meets but exceeds the needs of your community, driving success and fostering growth within your organization.
If you're interested in learning more about this Vanilla Service, please reach out to Heather at hwendt@higherlogic.com
Here's what you will cover in the three meetings with Vanilla's Strategy Specialist:
Meeting 1:
Engagement Analysis
- Identification of Engagement Goals
- Aligning goals with behaviors
- Identify targeted behaviors
Engagement Planning
- Identifying priority strategies
- Gamification
- Content Needs
Meeting 2:
Onboarding Strategy
- Defining personas
- Identifying pathways
- Platform alignment
Stakeholder Buy-In
- Identifying key players
- Identifying key asks
Meeting 3:
Campaigns and Events
- Creating customs
- Engagement events
- Identifying campaigns
Meeting 4:
SuperUser Program
- How to identify potential participants
- Gamification Alignment
- Nurture pathway
- Tracking usage
- Rewards and recognition
- Scaling engagement
Meeting 5:
Measuring Success
- Importance of tracking and iterating
- Metrics to track (beyond vanity)
- Metrics and organizational goals
- Analytics Dashboard Creation
- Executive reporting
- StorytellingProving the ROI