Introducing the Vanilla Community Management Academy - Content Workshop service, where we partner with your team to craft a tailored content strategy that aligns with your community’s goals and customer journey.
Our expert strategist will work closely with your team to organize workshops, analyze your existing content, and develop a comprehensive plan to enhance engagement and streamline content management. This service ensures that your content not only meets but exceeds the needs of your community, driving success and fostering growth within your organization.
If you're interested in learning more about this Vanilla Service, please reach out to Heather at hwendt@higherlogic.com
Here's what you will cover in the three meetings with Vanilla's Strategy Specialist:
Meeting 1:
Goal IdentificationIdentification of North Star content goal
- Align content with customer journey
- What content types are priority for goal and journey
Existing Content PlanningIdentifying priority content from content assessment
- Creating a process for ownership
- Content repurpose/alignment
Meeting 2:
Content Calendar
Content Creation
- Identification of potential gaps
- Gap closing process
- Seed content creation
- User Generated Content (UGC) strategy
Meeting 3:
Site Alignment
- Layout
- Widgets
- Content Organization & Display
Meeting 4:
Content Engagement
- Gamification
- Awareness
- Alignment of content with customer journey
Final Strategic Plan
- Personalized strategic plan