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1. Keep ‘em coming back: tips to engage your community
📣 Use content to drive engagement! 📣 Welcome to a new program that we're excited to offer - the Vanilla Community Management Academy. We're starting off by sharing some tips on making your community a place people love to revisit. Most users visit a community once to explore, but if they don’t see real value, they’re not…
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2. Leverage existing content to get started
📣 Plus, get our content assessment and tracking workbooks 📣 Feeling overwhelmed by the idea of creating a community content plan from scratch? You’re not alone. The good news is you probably already have a lot of great content that just needs a refresh. Most companies have tons of underutilized content sitting around.…
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3. Creating a content plan you can live with
Continuing with our first VCMA topic, we've gathered some tips on keeping your content game strong and your customers engaged. You’ve done a great job building a solid content foundation, and now it’s time to keep that momentum going. Here are a few strategies to help you stay on top and continuously improve your content.…
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4. Don't make it a content scavenger hunt
📣 Design a site layout that surfaces your content! 📣 A large part of customer satisfaction is finding the right information, at the right time, for the right need. Doing this well requires that your Vanilla site is set up in a way that reduces friction. Otherwise, your customers are going to go elsewhere to try to find…
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📋 Building an Effective Content Calendar
There are several key components that help you build a well-organized, engaging, and aligned program. Content Themes and Topics Identify themes to focus on can help drive a program that is engaging and can be aligned to customer seasons. These can be monthly or quarterly depending on needs. Break down these themes into…
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📋 Content for Different Needs
Content is a critical component to make sure customers are: Adopting your product or service Empowered for self-service Engaging with your company and their peers Moving along the customer journey successfully The problem for many organizations is what content should you be focusing on? Part of the answer is going to be…
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📋 Customer Gap Analysis
Goal To provide a foundational understanding of true customer needs that content is currently meeting and gaps in content needs for full product adoption and engagement. Email Subject Line: Gathering Customer Insights Dear XX, We are working to support the needs of our customers through content and would love to gather…
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🚀 Examples of Great Content Hubs
There are many ways to showcase all of the great content in your community, here are a few examples to inspire you!
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📋 Existing Content Assessment Email
Purpose A collaborative process that identifies existing content for evaluating their ability to be quickly turned into customer-facing assets and articles through repurposing and/or updating. Email Dear XXX, Starting with existing content is a strategic way to build momentum and ensure our community has a strong…