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📋 Existing Content Assessment Email

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Purpose

A collaborative process that identifies existing content for evaluating their ability to be quickly turned into customer-facing assets and articles through repurposing and/or updating.

Email

Dear XXX,

Starting with existing content is a strategic way to build momentum and ensure our community has a strong foundation. Here is how we can make the most of the content we already have:

Repurpose valuable content – we can take existing content and give them a facelift to become customer facing. We can also take content and repurpose them into different formats (infographics, podcasts, articles, webinars) to maximize the reach and impact of our content.
Highlight success stories – sharing testimonials, case studies, and user-generated content from our customers can showcase the value of our product and encourage others to contribute.
Update and refresh – revisiting older content and updating it with the latest information ensures it remains relevant and valuable to our audience.

Please use the link below to help us understand the content you currently have and any content you would like to explore. Answer what you are able to and include any notes that would help us know how to gather any missing information.

Your feedback is invaluable to us as we embark on this journey. Please feel free to share your thoughts and suggestions on the type of content you feel would help our customers adopt and engage more effectively with our products and services.

Thank you for being a valuable part of our community. Together we can create a rich and engaging environment that makes an impact.

Warm Regards,

XXX

Content Form

Utilize document sharing resource such as Google Sheets, Smartsheet, Trello, or Monday.com to easily capture the following information.

Department/Team
Person
Name
Title
Email
Phone
Current Content Type - What content does your team create that is or could be customer facing? (FAQs, product documentation, articles, whitepapers, etc.)
Content Type Numbers - How many pieces of content do you have in each category?
Content Creation Schedule - How often do you create new content?
Cross-Collaborators - What other teams are involved in this content creation?
Content Performance - How do you track content performance? (views, value, etc.)
Customer-Facing Content Success - For customer-facing content, what types of content perform best (views, value, etc.)
Content Storage - What platforms are you using to house your content?
Outdated Content - How much of your content is outdated or no longer relevant?
Content for Repurposing - Which content types do you think would be most valuable for repurposing or updating?
Content Calendar - Do you have a content calendar in place?
Content Utilization Challenges - What challenges do you face in utilizing your existing content effectively?
Content Type Goals - What are your main goals for each category of content?
Future Content Types - Are there new content types or topics you would like to explore?
Resource Needs - What resources or support do you need to better manage and utilize your content?
Comments - Any additional comments or suggestions regarding your content strategy?

Use our tracker attached to gather all of your intel!

Content Tracking Document.xlsx