Purpose: Help Marketing step into the community space to identify, activate, and amplify
advocates while supporting product adoption.
- Who are your potential advocates?
Look for members who are active, supportive, or consistently sharing value
Tactics to identify potential advocates:
🔲 Review top contributors in reports
🔲 Track members who share testimonials or resources
🔲 Use badges/gamification to spotlight highly engaged members
Effectiveness rating (1–5):
2. How can you activate advocates?
Give advocates opportunities to share their stories and connect with your brand
Tactics to activate advocates:
🔲 Invite members to share testimonials or stories
🔲 Spotlight members in newsletters, blogs, or posts
🔲 Ask engaged members to co-host webinars or events
3. How can you amplify advocacy?
Turn community contributions into marketing and brand assets.
Tactics to amplify advocacy:
🔲 Reshare member stories on social media
🔲 Build case studies from community examples
🔲 Feature advocates in campaigns or ambassador programs
Effectiveness score (circle one): 1 2 3 4 5
4. Opportunities to expand advocacy?
What additional programs or spaces could you introduce to strengthen advocacy?
Tactics to explore new opportunities:
🔲 Launch a brand ambassador program
🔲 Create a customer spotlight initiative
🔲 Build recognition tiers (e.g., superusers, champions)
One program to pilot this quarter:
5. Bridging to Other Pillars
How can Marketing & Advocacy support other COMPASE areas?
Pillar | Advocacy Opportunity | Next Step |
|---|
Product | Early beta testing group | |
Education | Advocates as peer trainers | |
Retention | Advocacy signals for loyalty | |
6. Action Plan (Next 30 Days)
Based on your answers, list 2–3 actions you’ll take to activate or amplify advocacy in your
community.
- ______________________ (Owner: _______ Timeline: _______)
- ______________________ (Owner: _______ Timeline: _______)
- ______________________ (Owner: _______ Timeline: _______)