This is for setting Marketo up with RSS feeds, which are only available if your community, and the content you want to use, is public.
Find the right RSS Feed
Every Category in Vanilla has an RSS feed which you can get by adding feed.rss to the end
We'll be using open source urls for this example, you should replace each with your own community URLs.
So for example if you have a category Developers, you would structure the url like so
and if you want to curate to only content from bestof you can choose the reaction you want. In this case the promote reaction the url would be
or finally if you want the most recent discussions you can use:
Once you have an RSS feed you are happy with, it will be updated as new content gets added.
Feeding that RSS Feed into Marketo
You next step is to head to Marketo and use one of their plugins, for example:
When a new item gets added to a feed, you can have Marketo or Hubspot to trigger to send an email to a pre-defined list of users in your list.
So for example, if you have 50 people that need to know about new discussion in one category or even just recent discussions, you choose a the appropriate feed, the frequency and a template and they will be sent the info. You are not limited in any way by number of feeds and you have the ability to use templates your marketing team has already created, so you stay on brand.
For more info on the basic concept: https://blog.vanillaforums.com/product/creating-forum-newsletter-mailchimp