⚠️ Analytics Dashboard is our latest analytics experience. Learn more in the 2021.022 release. ⚠️
Advanced Analytics overview
Advanced Analytics is available as an addon to some Higher Logic Vanilla (Vanilla) plans. It is a robust suite of data analytics that chart date-based community-activity data. Administrators can review these data in order to gain more advanced insights into various user activity in their community.
The out-of-the-box Advanced Analytics reporting focuses on the following aspects of community activity.
The results are presented right on the Analytics tab of the Dashboard in a variety of chart types, as shown below. On the page, you can:
- select a preset time period or specify a custom date range,
- filter the results by Subcommunity and/or Category,
- view on-hover metrics in some of the charts, and
- download a .CSV file of many of the charts.
The data are presented in different types of charts, based on which type is best suited to presenting and interpreting the data.
- Scorecards are numbers that quantify the results.
- Leaderboards are tables that rank the results. The “previous” rankings are calculated using the rankings of the previous date range.
- Graphs are Line, Pie, and Bar graphs present the data graphically rather than as a simple numeral. Pie graphs represent multiple values for the selected date range.
The sections that follow describe the out-of-the-box reporting options in your Vanilla community.
Engagement analytics
This reporting focuses on users' engagement in and with your community as regards activities such as page visits, discussions, and reactions.
Metrics
- Posts Positivity Rate: Number of posts having a positive reaction divided by the number of posts having a negative reaction.
- Average Time to First Comment: Average amount of time it took for discussions to have their first comment.
Leaderboards
- Members by Accumulated Reputation: Members in order of the highest sum of reputation point accumulated.
- Discussions with Most Comments: Discussions in order of the highest number of comments received.
- Discussions with Most Positive Reactions: Discussions in order of the highest sum of positive reactions received.
- Discussions with Most Negative Reactions: Discussions in order of the highest sum of negative reactions received. This leaderboard will display only if negative reactions are in use.
Graphs
- Participation Rate: Number of unique members that viewed a page on the forum vs the number of visits by unique users.
- Sentiment Ratio: Number of posts having a positive reaction vs the number of posts having a bad reaction.
- Visits per Active User: Number of visits divided by the number of active users.
- Average Posts per Active User: Average number of created posts grouped by active users.
- Average Comments per Discussion: Average number of created comments grouped by discussions.
- Average Posts per Active Users: Number of posts divided by the number of active users.
Traffic analytics
This reporting focuses on visits to your community site and includes metrics such as most viewed pages and discussions, and page views by referrer.
Metrics
- Page views: Number of pages viewed.
- Active Users: Number of active users.
- Visits: Number of visits. Including guests.
Leaderboards
- Discussions with Most Views: Discussions in order by the highest number of accumulated views.
Graphs
- Active Users: Number of users that logged in to the community.
- Visits: Number of visits. Including guests.
- Unique Visits by Role Type: Number of visits, from registered users, grouped by role types.
- Page Views: Number of total page views.
- New Users: Number of all new registrants to the community.
Posting analytics
Metrics
- Discussions: Number of discussions created.
- Comments: Number of comments created.
- Contributors: Number of unique members who created a post.
Leaderboards
- Users with Most Posts: Members in order by the highest number of post created.
- Users with Most Discussions: Members in order by the highest number of discussions created.
Graphs
- Discussions: Number of discussions created.
- Comments: Number of comments created.
- Posts: Number of posts created.
- Posts by Type: Number of created posts grouped by post type.
- Posts by Category: Number of created posts grouped by categories.
- Posts by Role Type: Number of created posts grouped by role types.
- Contributors: Number of distinct members having created a post.
- Contributors by Category: Number of distinct members, having created a post, grouped by categories.
- Contributors by Role Type: Number of distinct members, having created a post, grouped by role types.
Q&A analytics
When multiple lines are displayed, the series are stacked, i.e. the values on the Y axis are a cumulative total for each point.
Metrics
- Questions asked: Number of questions that were asked.
- Questions answered: Number of questions that have received an answer.
📝 This is a cumulative count and, as such, includes answers that were posted outside of the specified date range. This could result in a seemingly inflated number of "answers" relative to the number of "questions asked;" this is expected behavior. - Answers added: Number of answers that were posted to questions.
📝 This is a cumulative count and, as such, includes answers that were posted outside of the specified date range. Questions typically have multiple answers, so this count is expected to be very high, relative to other numbers in this set of analytics. - Answers accepted: Number of answers that were "accepted."
📝 An answer can only be "accepted" by the creator of the question, a moderator, or an administrator. - Average time to answer: Average amount of time it took for questions to have their first answer. Questions that do not have an answer are not counted.
- Average time to accept answer: Average amount of time it took for questions to have an accepted answer. Questions that do not have an accepted answer are not counted.
Leaderboards
- Questions with Most Views: Questions in order by the highest number of accumulated views.
- Users with Most Answers: Members in order by the highest number of answers created.
- Users with Most Accepted Answers: Members in order by the highest number of answers created and then accepted as the best answer.
Graphs
- Questions Asked: Number of questions that were created.
- Questions Answered: Number of questions having at least one answer.
- Accepted Answers: Number of answers that were "accepted."
