To help you build and foster a successful community.
Building a super user program is an amazing way to identify, utilize, and reward your highly engaged customers. Setting up a strong foundation to move it from an ad hoc program to one that makes a strong impact is an important step. We here at Higher Logic encourage our communities to take a look at the following 3 areas…
Crafting an exceptional customer experience isn't a walk in the park. Each customer has unique needs and perceptions, making it challenging to devise a foolproof strategy. Yet, amidst this complexity, online communities offer a goldmine of insights that can significantly ease this process. These communities serve as rich…
Leaderboards are a great way for users to get feedback on what kind of impact they are having on your community – but how to best leverage them can be a hot topic. If you don’t have leaderboards set up in your community yet, check out this article. Who should be on the leaderboard? For many communities, it makes sense to…
Hi all, one perennial challenge we grapple with is how to engage executives in community. Online community spaces and content tend to be really well geared for product users, but we are looking for new ways to engage the leaders of those teams (our “economic buyers,” if you will..). These folks usually split their focus…
I speak to a lot of Higher Logic Vanilla customers who are keen to drive advocacy in their communities, and a few common themes typically come up that I thought I would share with my friends here 😊 I’d love to hear what works best (or doesn’t work) for you! I know there are a few regulars in this community that are ROCKING…
Hi everyone, Bit of a general question, but we're looking to go deeper with our gamification and we'd love to crowd source some ideas of how other community managers have leveraged the available tools and used gamification to reward/incentivize/recognize community users. We're definitely going to leverage the leader board,…
Heyo! I'm looking for ways to reconnect with our Ambassadors to get them involved. We are running monthly takeovers where an Ambassador completes a specific amount of posts. Any other ideas on fun and engaging ways to interact with our Ambassadors would be very helpful. Thanks
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The Vanilla Community Management Academy breaks down the strategy you need by topic. Maximize your impact with resources and support!
Hi everyone, I’m excited to share that Higher Logic has launched a new podcast, “Power of Connection,” and I’ll be your host! In each episode, I sit down with business and community leaders who’ve seen firsthand how online communities can create stronger connections with customers. Get practical tips, new ideas, and real…
As a marketer, I rely on UTM parameters all the time. They’re one of the easiest ways to see which emails, social posts, or announcements are sending people to your community and which ones aren’t pulling their weight. So if you’ve ever looked at your analytics and wondered “How did people end up here?” a missing UTM might…
Looking for ways to get even more out of your Vanilla community? We’re excited to invite you to our brand new Vanilla Advisor Summer Series! This is your chance to sit down (virtually!) with our expert Advisor team for a personalized, 30-minute session focused entirely on your community’s success. 💡 What’s in it for you? ✔…
Hi everyone! I wanted to share a bit about my journey customising our community on Higher Logic Vanilla without developer resources in case it's interesting and why I believe it’s something anyone can try. Some context Over the years, I’ve been part of small community teams that didn’t always have the luxury of in-house…
In general, community groups can be invaluable in user research, providing rich insights and facilitating a deeper understanding of user needs and behaviors. They offer access to diverse perspectives, help identify potential issues, and can be used for various research methods such as focus groups, surveys, and…
Good day Community, and thank you @Kirstie Macfarlane. Normally I am asking questions, today I am sharing :-) As Community Managers, we build trust, strengthen brand loyalty, educate clients, reduce formal tickets, and minimize churn. How do we achieve these goals, prove community value, and its impact on the organization?…
“This is a super nuanced topic that always raises people’s hackles.” That’s how longtime community... The post Where Should Your Community Live? Weighing Social vs. Owned Platforms appeared first on Higher Logic.
Here’s how we use Higher Logic Vanilla to manage product feedback from our customer community,... The post We Implemented 120+ Product Ideas From Our Customer Community—Here’s What That Looks Like appeared first on Higher Logic.
A company decides it’s finally time to build an online community. They buy the software,... The post What It Takes to Be a Great Community Manager with Izzy Neis appeared first on Higher Logic.
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates... The post Customer Advocates Are Everywhere—You Just Have to Know Where to Look appeared first on Higher Logic.
Proving the value of your online community isn’t always straightforward. You know your community contributes... The post How to Measure the ROI of Community Engagement: A Guide appeared first on Higher Logic.
