Engaging executives in community

JayNathan HLV Staff
edited June 2023 in Talk Community #1

Hi all, one perennial challenge we grapple with is how to engage executives in community. Online community spaces and content tend to be really well geared for product users, but we are looking for new ways to engage the leaders of those teams (our “economic buyers,” if you will..). These folks usually split their focus across a number of areas, many of which don’t directly involve our products and services.

Wondering what types of programs others are running to effectively engage executives in meaningful activities and dialogue?

Would love to hear from and learn from you.

Photo by David Iskander on Unsplash


  • JayNathan
    JayNathan HLV Staff

    Super helpful, @Heather Wendt!