Building a super user program is an amazing way to identify, utilize, and reward your highly engaged customers. Setting up a strong foundation to move it from an ad hoc program to one that makes a strong impact is an important step.
We here at Higher Logic encourage our communities to take a look at the following 3 areas for planning:
- Structure and Incentives
- Support and Enablement
- Measurement and Evolution
What are the components within your Super User program that have helped make it successful?
