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As a marketer, I rely on UTM parameters all the time. They’re one of the easiest ways to see which emails, social posts, or announcements are sending people to your community and which ones aren’t pulling their weight. So if you’ve ever looked at your analytics and wondered “How did people end up here?” a missing UTM might…
Good day Community, and thank you @Kirstie Macfarlane. Normally I am asking questions, today I am sharing :-) As Community Managers, we build trust, strengthen brand loyalty, educate clients, reduce formal tickets, and minimize churn. How do we achieve these goals, prove community value, and its impact on the organization?…
I am trying to find percentage of returning users to our community? Is there a way we can calculate that in HL Vanilla? We would like to introduce gamification program in an effort to increase engagement and improve retention. I was wondering how can we calculate the success of the program. I would appreciate any advice…
Good day Community, I launched my new community last week and am creating analytics to understand my membership activity and community health. I am working with the Q&A tab in Analytics and seeking the definitions for the following please: Questions answered Questions solved Answers added Answers accepted Thank you for…
Hey community! I'm looking for tips and tricks for reporting and data visualization that can make the value of our community more tangible to the Financial Dept. at our org! Anyone have some custom dashboard views that you like and help you tell a compelling story!?
We're looking to analyse what topics come up often for support most often. How are other communities doing this? Some of the ideas we have: Analyse search terms - what are people searching for most often? (we're already doing this but it only covers one element) Analyse tags - which tags are being used most frequently…
Hey folks, I wrote about breaking down silos just over a year ago. In that post, I was specifically talking about a product team. I mentioned how important it is to bring facts and data to help other teams understand the importance of the community. Now, one of my customers wants to use their data to break down silos…
In the early 2000s, the 90-9-1 Rule was introduced to the world by Jakob Nielsen, co-founder of the Nielsen Norman Group. Originally, it was an observation of the way people behaved in large online communities: 90% of members are passive observers. 9% engage occasionally. 1% are active contributors. Eventually, this…
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Hi everyone! I wanted to share a bit about my journey customising our community on Higher Logic Vanilla without developer resources in case it's interesting and why I believe it’s something anyone can try. Some context Over the years, I’ve been part of small community teams that didn’t always have the luxury of in-house…
Hello Vanilla Community! We're thrilled to announce that Higher Logic Vanilla is embarking on an exciting journey to enhance our hosting infrastructure by migrating to AWS, a cutting-edge cloud platform. This move represents a significant upgrade from our previous provider, Vexxhost, allowing us to deliver an even better…
Building a strategy help encourage your members to move from content consumer to super user is a great investment of time. But some of the methods we use work better than others. I would love to hear some of the things you are doing to nurture your users successfully, or if there are certain points in the process that you…
Hey Everyone! Happy Tip Tuesday! I recently had a conversation with some friends inquiring on what does it take to be a Community Manager. Is it simply just about posting content & banning unfavorable behavior? Answer: No. It's much more than that. Being a Community Manager requires embodying a blend of technical,…
“This is a super nuanced topic that always raises people’s hackles.” That’s how longtime community... The post Where Should Your Community Live? Weighing Social vs. Owned Platforms appeared first on Higher Logic.
Here’s how we use Higher Logic Vanilla to manage product feedback from our customer community,... The post We Implemented 120+ Product Ideas From Our Customer Community—Here’s What That Looks Like appeared first on Higher Logic.
A company decides it’s finally time to build an online community. They buy the software,... The post What It Takes to Be a Great Community Manager with Izzy Neis appeared first on Higher Logic.
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates... The post Customer Advocates Are Everywhere—You Just Have to Know Where to Look appeared first on Higher Logic.
Proving the value of your online community isn’t always straightforward. You know your community contributes... The post How to Measure the ROI of Community Engagement: A Guide appeared first on Higher Logic.
