As a marketer, I rely on UTM parameters all the time. They’re one of the easiest ways to see which emails, social posts, or announcements are sending people to your community and which ones aren’t pulling their weight.
So if you’ve ever looked at your analytics and wondered “How did people end up here?” a missing UTM might be the reason.
Whether you’re promoting a discussion, event, or knowledge base article, a quick UTM tag gives you the visibility you need. And in Vanilla, you can filter and chart this data directly in the Page Views report.
