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Article Summary Generative Engine Optimization (GEO) - the practice of making community content discoverable and trustworthy to AI systems such as ChatGPT, Claude, and Google’s AI Overviews. It explains why communities are seeing drops in traditional page views and outlines why optimizing for AI-driven discovery is…
Why This Matters Search behavior is shifting. Generative AI tools (ChatGPT, Perplexity, Bing Copilot, Gemini, etc.) are summarizing content instead of sending traffic to websites. Communities must adapt by balancing traditional SEO with GEO (Generative Engine Optimization). The goal is to stay findable, quotable, and…
Overview AI summaries and generative search experiences are beginning to reshape how people discover and consume information. In this evolving landscape, a term is gaining relevance for community professionals: AIgents (AI agents). These tools are designed to act on behalf of users, using artificial intelligence to: Scan…
Page views are dropping. Not just a little — in some communities, it’s a 30–40% decrease in traffic to key content. And it’s not because the content is poor or the audience has disappeared. It’s because search behavior is evolving…fast. From Clicks to Instant Answers Let’s rewind for a second. For years, search behavior…
