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How do you promote your important announcements on Community?
Hi there! I'm looking to learn from fellow community managers: What are your best practices for making important announcements stand out in your community? Whether it's product updates, policy changes, or promoting biggest event of the year, how do you ensure your members see and engage with the announcement? (Aiming to be…
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Customer Journey Wins and Struggles
Building a strategy help encourage your members to move from content consumer to super user is a great investment of time. But some of the methods we use work better than others. I would love to hear some of the things you are doing to nurture your users successfully, or if there are certain points in the process that you…
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How are you aligning community with the customer lifecycle?
Aligning your customer journey and your community can be a powerful strategy. One that moves from reactive to proactive engagement planning. Looking at 4 key stages where this alignment has the strongest impact are: Engage (your welcome to the space) Nurture (opportunities that encourage deeper participating) Advocate…
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Mapping Your Community to the Stages of the Engagement Journey
Mapping Vanilla platform suggestions and features to each stage of the engagement journey—Engage, Nurture, Advocate, Feedback & Growth—can be accomplished as follows: Engage Welcoming customers into a space where they see immediate value and connection. Onboarding Automations: Use onboarding messages and automated…
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How are you helping your customers move into peer leader status?
We all know that communities are primarily made up of Information Consumers (I prefer this to lurkers…creepy!! 🧟) — this isn't a surprise. But have you thought about the fact that every Super User in our community likely started out here? So what made 1 person begin engaging and so many others stay in this unengaged state?…
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How are you ensuring you are meeting actual customer needs?
Hey all! Have been doing some thinking about the importance of understanding your customer journey from both an organizational and community standpoint, and this means first knowing the real needs of your audience. And that starts with talking to them…so here is my question…HOW are you talking to your members? A survey?…
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What has been the biggest impact of having a Super User program?
Hi all! Super User programs are one of those areas that we should all be looking at, but seem to fall towards the bottom half of our to-do list. For those that have at least started a program, what is the biggest impact you are seeing? For those that haven't, what would you hope to see with a program in place? Would love…