Best Practices

How are you aligning community with the customer lifecycle?
Aligning your customer journey and your community can be a powerful strategy. One that moves from reactive to proactive engagement planning. Looking at 4 key stages where this alignment has the strongest impact are: Engage (your welcome to the space) Nurture (opportunities that encourage deeper participating) Advocate…
Mapping Your Community to the Stages of the Engagement Journey
Mapping Vanilla platform suggestions and features to each stage of the engagement journey—Engage, Nurture, Advocate, Feedback & Growth—can be accomplished as follows: Engage Welcoming customers into a space where they see immediate value and connection. Onboarding Automations: Use onboarding messages and automated…
How are you helping your customers move into peer leader status?
We all know that communities are primarily made up of Information Consumers (I prefer this to lurkers…creepy!! 🧟) — this isn't a surprise. But have you thought about the fact that every Super User in our community likely started out here? So what made 1 person begin engaging and so many others stay in this unengaged state?…
How are you ensuring you are meeting actual customer needs?
Hey all! Have been doing some thinking about the importance of understanding your customer journey from both an organizational and community standpoint, and this means first knowing the real needs of your audience. And that starts with talking to them…so here is my question…HOW are you talking to your members? A survey?…
What has been the biggest impact of having a Super User program?
Hi all! Super User programs are one of those areas that we should all be looking at, but seem to fall towards the bottom half of our to-do list. For those that have at least started a program, what is the biggest impact you are seeing? For those that haven't, what would you hope to see with a program in place? Would love…

Upcoming Events

Building Advocacy Pathways in Your Community
Scaling customer advocacy isn’t easy. Surveys and 1:1 outreach only get you so far, and they often miss the everyday signals hiding in plain sight. Community gives you another way to spot and support advocates. When someone regularly answers questions, shares product feedback, or engages with peers, that’s a signal they’re…
HLV Connect: Security Settings & Managing Spam on your Community
Keeping your community secure and spam-free is essential for maintaining trust, engagement, and a great user experience. Join us for an interactive session where we'll dive into the tools and best practices you can use to safeguard your community. Whether you're just getting started or looking to fine-tune your setup, this…
HLV Connect: Open Session
⭐️ Got something cool to share? Have a victory in your community and want to show off your accomplishments with fellow community builders? 🙋 Got questions? Bring your community, tactical and random questions and get answers from peers and Vanilla experts! 🗓 Join our very own @AndrewD and @BradH, and a group of your peers…
Summer Product Roadmap Webinar 2025 ☀️ 🍉 ⛱️
As the summer heats up, so does innovation at Vanilla. Join us for our Summer Product Webinar, where we’ll walk you through the latest enhancements to our platform and give you a preview of what’s coming next. Whether you’re a community manager, digital strategist, or product enthusiast, this session is designed to keep…

Best Practices

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