I've noticed a significant decrease in page views across several communities, and I’m not the only one. The reason? AI-powered search.
Traditionally, search worked like this:
- You type in a question
- Get a list of links
- Click into one
- Explore until you find your answer
Each of those clicks = traffic to your community.
But now, AI tools like Google SGE and ChatGPT are summarizing answers right in the search result. Fewer people are clicking through. Content is still being used…but it’s often not visited or credited.
I’ve seen some communities experience 30–40% traffic drops, especially for:
