What is User Segmentation
Segmentation is basically sorting people in a community into groups based on certain criteria that matter to your community. These criteria could be things like title/role, product, industry, or specialization in a particular area.
Segmentation, using Groups, can be crucial in online community to precisely target specific demographics for products, services and use-cases like an Advocate Program or Product Testing. In certain communities, understanding the makeup of members and potential members is essential for attracting and engaging the right audience.
Why Groups?
There are many thoughts on how to best utilize categories, sub-categories, groups and sub-communities that should be taken into consideration but when used properly, Groups allow you to target specific sub-sets of your community members.
