What does a HubSpot or ChurnZero integration do?

Question

I have a few questions regarding HubSpot integrations and figured this would be a great place to ask!

We are currently looking to add our Knowledge Base to Vanilla. However, we'd like to get more information/analytics from the Knowledge Base.

Examples include time spent on article, search terms with no results, and most searched terms.

What type of analytics can we receive by integrating HubSpot with our Community? Could we link community data to HubSpot and create interactions on HubSpot?

Is there any info about a ChurnZero integration as well?

BrendanP · Answer

I'd also ask, what's the user story behind the importance of time spent on page for a KB article? How exactly would that metric help you as a business?

We also offer OOTB metrics for our knowledge base along with several additional options you could read about here in terms of article metrics:

https://success.vanillaforums.com/kb/articles/1515-data-source-articles-modifications-reactions

Shauna · Answer

Hey @joses — the Churnzero and Vanilla integration was built on the Churnzero side, you can learn more about that here:

High Level:

https://churnzero.com/features/customer-communities/

Docs:

https://support.churnzero.com/hc/en-us/articles/19455311061005-Community-Activity-Higher-Logic-Vanilla

We are working on a HubSpot activity integration that will work similarly to our Salesforce integration:

https://success.vanillaforums.com/kb/articles/23-salesforce#user-activity-sync-sync-vanilla-activity-data-into-salesforce

This is a brand new feature that will be ready for beta testing soon, if that's something you'd be interested in collaborating on, I'd love to partner with you!

In terms of analytics, you can do search terms (most searched & no results) today with Vanilla Analytics:

https://success.vanillaforums.com/kb/articles/1431-data-source-search

Time Spent on page however would be a feature request, though I have seen folks do it with google analytics (might be possible with hubspot, hopefully the community has some insights here).

Cheers,

Shauna