Starting a Community / Community Launch Best Practices

joses · 2024-05-13T21:45:35+00:00

There was an error rendering this rich post.

Hello everyone! I'm currently in the pilot phase of my community, with plans of publicly launching in early June. 😁

Could you please help answer a few questions and provide any best practices you have regarding having a successful community launch?

When marketing your community launch, did you host an event?
- How did you market your community launch?
Are there any tactics you've used or seen be used when launching that resulted in high initial engagement?
Other than post consistent content & interact with members, what other things does your community do?
How does your community utilize badges?

Any comments are appreciated! I've worked on brand communities in the past, but this is the first time launching one, so I'd love to make sure I use every best practice in the book before going live! 🙂

Screenshot 2024-05-28 at 11.30.08 AM.png

Find more posts tagged with

SEO

Best Practices

QNA

Comments

Kirstie Macfarlane

Hi @joses - thanks for this great question!

I wanted to share a couple of posts that I thought might be helpful:

#QuickLaunch Engagement Tactics

I would also recommend that you take a look at our Customer Showcase Posts, where some of our Vanilla customers have added detailed breakdowns of how they've designed their communities, including marketing, content plans, calculating ROI.

I'm sure some of our Vanilla friends will have other good insights 🤓

PiperWilson

Hi @joses,

Here are several things I'd like you to consider.

The first thing I recommend is not to launch with a big bang. Start slow and build up engagement in the community, experiment with tactics (i.e., build an advocacy program, invite super users, get your team participating, etc.) Then you can have a big bang relaunch.

Remember that engagement, for engagement's sake, isn't what you want. You want quality, not quantity. Tricks to get engagement will most likely backfire. A looong time ago, I was in a community that showed the number of posts a member had created, and it was obvious that all you needed to do was create a post to move up to the next level. The next level was also shown next to a member's posts. Did I post things like "LOL" and "I like this!" to get to the next higher level? You bet I did!

According to Carrie Melissa Jones (one of my favorite community gurus), a sign of good engagement is between 4-20% of your active members. So, if you start with 1,000 members, but only 300 are active, all you need for "good engagement" is between 12 and 60 members participating. (It's up to you to define active. For example, some use login activity alone because that shows members are returning and consuming content, while others use reactions as a minimum measure of engagement.)

As far as marketing the community, one of the best ways and an easy lift is to have the community highly visible. By that, I mean including a link to the community in company signatures and newsletters, making sure it's on your website in more than one place, etc.

Badges, like engagement, aren't useful if they don't mean something. As a team, you need to discover what members want to do and reward that behavior. And the reward must be meaningful to them.

Finally, make sure that whatever you do to create, encourage, and maintain your community ties back into your company's goals. Don't guess at those goals. Have conversations with the decision-makers to find out what they want to see. Without that information, you run the risk of being seen as a cost center, not something useful.

I know that was a lot. I hope I didn't overwhelm you.

Quick Links

Upcoming Events

Spring Product Roadmap Webinar 2025 🌱 🌷 🐣
Join us for an exclusive webinar where we’ll showcase our recent feature updates, as well as unveil some of the exciting items coming soon on our product roadmap! Discover how our upcoming features and enhancements will empower your community, improve engagement, and streamline your workflows. This is your chance to gain…
How the Rules of SEO Are Being Rewritten in 2025
Generative Engine Optimization? AIOs? The end of search as we know it? 2025 promises to be a long, strange year for SEO. If you’re wondering how to survive it, you’re not alone. Learn more about the key trends driving change in search, which ones teams will need to adapt to, and which ones are just scary acronyms you’re…
HLV Connect: Open Session
⭐️ Got something cool to share? Have a victory in your community and want to show off your accomplishments with fellow community builders? 🙋 Got questions? Bring your community, tactical and random questions and get answers from peers and Vanilla experts! 🗓 Join me and @paddykelly, and a group of your peers for our next…