We pose and respond to queries in the belief that the magic of a conversation will produce a whole that is greater than the sum of its parts.
Quality engagement from our members is the holy grail of community managers. Everything stems from that – ROI, sales, brand loyalty, ticket reduction, etc. When members are largely silent, asking questions is one way to get things moving.
However, it's not just about asking questions; it's about asking the right ones. To get that magic flowing, open-ended questions are better for this than closed-ended questions.
Closed-ended questions can be answered in one or two words. There is no opportunity to discuss the topic. You might ask a closed-ended question and get a lot of one-word responses. On paper, that looks good for metrics, but it doesn’t add quality to the community or bring members together toward a shared purpose.
