We know that it is important to ensure that your community is catering to the needs of your members by having the content that they are looking for when they visit the community. This is essential for members to find value and continue to return to the community to engage with the content.
Here are 3 out-of-the-box analytics charts that we have identified which can be opportunities for finding exactly what members might want to see.
NOTE: you will need to already have Advanced Analytics as part of your plan to access these charts.
- Search Queries without Results – this is a great chart for reference of content that users might be interested in seeing on the community, but it does not exist. It’s an indicator of some gaps in the content and can provide some ideas to add to your content calendar.
