To help you build and foster a successful community.
Hi Vanilla Community members! My company is hosting our annual user conference in February and I'd love to hear how you've incorporated your community into in person events. We have not quite figured this out in past year's events. It's difficult because we encourage attendees to engage with each other on the event app,…
Happy Tuesday everyone! It's starting to look like Spring🌷🌱 here in Northern Ontario, and I'm feeling the spring cleaning vibes at home and at work -- a new initiative to spruce up the community this spring is #TipTuesday -- we'll be posting a cool new tip around community management, the Vanilla product, and everything in…
Hey folks, I wrote about breaking down silos just over a year ago. In that post, I was specifically talking about a product team. I mentioned how important it is to bring facts and data to help other teams understand the importance of the community. Now, one of my customers wants to use their data to break down silos…
Request the 8th Easter Egg Badge! Creating unified brand ownership with a consistently valuable brand representation throughout the entire customer journey is essential for organizations. Why? Because fragmented brand ownership negatively impacts your customer experience (CX). When there is robust communication and…
We're all familiar with the term customer service. Anyone who has had an issue with a product or service has likely dealt with the customer service department that provided it. Generally the interactions only happen post sale, for issues or questions about the product. On the other hand, customer experience encompasses…
Our years in the community realm have taught us that customers really want the option to help themselves. It's a big deal for their overall experience. I mean, a whopping 84% of folks prefer to try and sort things out on their own first, and a solid 79% expect that self-help option. Having an easy-to-find self-service…
Hey there Community Managers! Let's chat about why joining communities is so important, especially as more and more of us move towards working remotely or are still hesitant to get back to our normal, pre-pandemic social lives. The need for connection is deeply ingrained in all of us. We're wired to be part of communities,…
Managing communities on a large scale is all about making your customers or users super happy 😁, so they stick around and spread the good vibes about your product or service to everyone they know and love. But hey, every awesome community starts somewhere, right? So, if you're working at a startup in its early days or…
Most communities I’ve worked with have had some sections of the communities available to the public (i.e., guest users aka anyone not logged in to the community), and some sections that are member-only or only visible to specific roles. It can generate some buzz to have exclusive content, but it can also be a bit of a…
Heyo! When looking at our analytics, we have many "guests." I know that guest means they are not logged in. How do you get users to log in? Any suggestions would be super helpful! Thanks!
Hey all, We recently launched our new community, Woohoo! We're thinking of ways to remind our customers of the new change. Has anyone had success with creative ways to re-invite customers to your new community? Thanks for all of your help!
Join other community builders & get inspired
The Vanilla Community Management Academy breaks down the strategy you need by topic. Maximize your impact with resources and support!
Hey Vanilla Friends 👋 Welcome back to our new monthly metrics program. In case you missed last month, you can see it here. For a while now we've had many people asking for some kind of reference for their community metrics. Many of you want to know how your community compares to other Vanilla Customers. Every month we will…
Hi all! We're Peter (@padams) and Maureen (@mrice) and we lead customer enablement and customer marketing at ChurnZero, an industry-leading customer success platform that helps subscription businesses keep customers and keep growing. Our community is where our customers share ideas, learn from each other, and engage with…
Hi everyone, I’m excited to share that Higher Logic has launched a new podcast, “Power of Connection,” and I’ll be your host! In each episode, I sit down with business and community leaders who’ve seen firsthand how online communities can create stronger connections with customers. Get practical tips, new ideas, and real…
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs... The post Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg appeared first on Higher Logic.
Online communities have traditionally been seen as the place people go when they hit a... The post From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs appeared first on Higher Logic.
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too... The post The Case for Merging Community and Customer Marketing with Nicole Saunders appeared first on Higher Logic.
Every day, community managers spot opportunities hiding in plain sight. A member’s pointed questions about... The post Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots appeared first on Higher Logic.
Creating a flexible product is great, but when every customer uses it differently, it becomes... The post When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge appeared first on Higher Logic.
