How are you doing with your community engagement?

Heather Wendt
Heather Wendt HLV Staff
in Talk Community #1

Engagement is the holy grail of community. However, there is a lot to it. Defining what it means for your specific community, and then understanding how to encourage those behaviors are both critical and foundational components.

What are some of the easier ways to encourage engagement?
What areas tend to be more difficult?
How have you improved your customer/community engagement?

Let's share what has worked and what you are still struggling with and get a conversation going!

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Comments

  • Sue L
    Sue L Vanilla Bean
    #2

    We soft-launched our Community site earlier this month and am curious as to what workflows, strategies, and tactics everyone has used - successfully or unsuccessfully.

    I appreciate this Community & @Heather Wendt

  • Tmetcalf
    Tmetcalf Vanilla Seedling
    #3

    What are some of the easier ways to encourage engagement?

    Engagements drives engagement: thank posters for their questions, thank members for providing answers, ask the OP to select which answer was most helpful and mark it as correct.

    What areas tend to be more difficult?

    Communities start with "how-to" questions and graduating from technical questions to tactical can be difficult. Hold events that showcase members, invite members or SMEs to write high-level blogs, publish a monthly Community Spotlight blog highlighting a member.

    How have you improved your customer/community engagement?

    Participate and follow-up so members know you are listening and can be counted on. Bring in SMEs from Product, Support, or even the CEO to engage members.

    Cheers,
    Toby

    Great discussion @Heather Wendt

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