In an earlier Tip Tuesday post, I gave tips for getting started with testing in your community. You can read the full post here.
One of the hardest parts of A/B testing isn't running the test... often it's coming up with variants to test in the first place. Writing multiple versions of a banner headline or your CTAs can feel repetitive, and it's easy to default to minor changes that won't provide any learnings.
Thankfully, AI tools like Claude or ChatGPT can help you generate more creative, diverse testing variants in a fraction of the time. These can provide a great foundation for building your next test.
