Hey Everyone! Happy Tip Tuesday!
I recently had a conversation with some friends inquiring on what does it take to be a Community Manager.
Is it simply just about posting content & banning unfavorable behavior?
Answer: No. It's much more than that. Being a Community Manager requires embodying a blend of technical, interpersonal, & strategic qualities. Especially when you're the one building, nurturing, & managing online (& sometimes offline) communities around a brand, product, or cause. You're the liaison bridging together your organization with its audience, fostering engagement, building brand loyalty, & gathering feedback. Essentially, they are the voice and face of the brand within the community.
