Aligning your customer journey and your community can be a powerful strategy. One that moves from reactive to proactive engagement planning.
Looking at 4 key stages where this alignment has the strongest impact are:
- Engage (your welcome to the space)
- Nurture (opportunities that encourage deeper participating)
- Advocate (elevate and empower your members)
- Feedback & Growth (insights that help improve products, services, and the overall member experience)
Which of these do you find to be the easiest to structure? Which are the more difficult?
I would love to hear what you are doing in these areas that are helping your audience move from simple consumers of knowledge to strong adopters of your product and/or content contributers in your community space! Take a moment to share!
