Real Talk about Gamification

Heather Wendt

In my years in community work, I have come across a lot of differences of opinion when it comes to gamification. I tend to look at it as a way to help motivate and reward the behaviors I want to see from my audience, but to many it can feel too artificial or too frivilous.

Where do you land in the gamification spectrum? Do you find it to be valuable in helping drive engagement and even product adoption? What are the sticking points that prevent you from starting a program?