How Do You Know if Your Community is Healthy?

Heather Wendt

I have had a lot of conversations with community professionals, and one of the biggest common areas of interest (and often frustration!) is knowing what the data actually tells us about the health of our community.

Discussions, comments, comments per discussion, page views, active users, new users…I can track all of that and see what is happening in my community…but is my community measuring up to what others are seeing? Big fish, small data pond syndrome is so common!

Do you have any go-to benchmark metrics that you are using to compare your community?

What are the necessary filters to have in place to make sure you are comparing apples to apples (as much as any community can be compared)?