"Hope is not a strategy" - Rick Page
This quote is often on my mind when it comes to community. If you have been community managing for any length of time, you know that engagement doesn't just happen because you have a community platform set up (yes, even with that AMAZING layout you have created!)
Instead, you have to understand a lot about the 'why' for your community - both for your organization and your audience. This is where a strategy comes in. What behaviors to you want to see, and how can you encourage them most effectively?
What are the 'must have' parts in your engagement strategy (even if it is just housed in your brain right now)?
