So you’ve finally launched your community. The implementation might have been 2-3 months but this is a process that started much earlier when you consider you had to do your research, evaluate vendors, build your business case, and build your overall community strategy. This entire process may have started 12-18 months before this launch date and yet….so many communities do not do enough to make their community as discoverable as possible.
“Discoverability” in this context means how is it that your community members discover your community and its benefits.
In some ways, this is low-hanging fruit when it comes to driving engagement. It’s simple enough as a concept yet not enough communities take the time to capitalize on it. Part of it does usually involve coordinating with other members of your organization to help you out. If you’re having trouble getting departments on board I recommend you check out this great post by Shauna on the subject
