"They may forget what you said – but they will never forget how you made them feel." - Carl W. Buehner
When I help community managers write their guidelines, I emphasize that they should focus on desired behavior, using “don’t” only when necessary. Higher Logic's philosophy is, “We are all about people, so let’s talk like people.” We take that to heart here in the Success Community. We are casual but professional, friendly, and authentic.
Richard Millington says, “People don’t remember politeness; they remember kindness. Writing a kind message begins with the premise of ‘how do I make this member feel as amazing about their contributions as possible?’ Then you write that.”