I've been chatting with a lot of folks about our new Email Digest feature lately and a topic that often comes up is the difference between an Email Digest and a Roundup.
My take on this is that the Email Digest is something automatic that brings in the best posts from categories that a particular user follows and cares about in an automated (aka scalable way). A human created roundup on the other hand I think of as a place that community managers can bring content together based on more subjective variables like:
- a common theme
- posts that didn't get traction initially and didn't make it into digest but have value
- #ThrowbackThursday type content
- events
- celebrating awesome members of your community (top ranks, etc)
I also like to send out staff roundups that might contain things like top staff members in terms of points/answers, unanswered questions, and great posts that staff might be able to use in their conversations with customers.
I find that a roundup is also a great place to add a bit of personality and gives me an excuse to spend way too much time on giphy….
What do you think? Do you do roundups for your community or to engage your staff? How do you curate content? Do you do points based or content based shoutouts?
