You're building your community, or you already have one. YAY! Online communities are fantastic! They help you reach your customers, let members collaborate and network with each other, allow you to provide support, and so on.
In a community for community managers (isn't that a mouthful?), someone presented this dilemma:
Our company is newly exploring the idea of a community related to our SaaS platform. We've hit our first roadblock in the who, what, and why the community will exist - our leadership team is divided:
One half wants to see a community of customers. Goals are customer success, retention, brand affinity, and product feedback.
