A brand community is a special kind of community. All brand communities... aspire to serve both (1) members and (2) at least one organizational (brand) goal.
Carrie Melissa Jones and Charles Vogl
Linus Torvalds, the creator of the Linux operating system, once said, "a program is only as useful as its users find it…."
Communities are a type of program, and it's a community manager's job to make their community useful. When we consider the members of our communities, we should remember our internal stakeholders. Because they may not even realize they are part of the community, we must help them understand that our, and the community’s, role and goals are to
