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#TipTuesday - Fueling User-Generated Content in Your Community
In the dynamic landscape of the digital era, organizations are constantly seeking ways to grow and enhance their online communities. A key driver of success in this realm is the cultivation of user-generated content (UGC). Harnessing the power of your community members to create and share content not only fosters…
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#TipTuesday: Improving the 'discoverability' of your Community
So you’ve finally launched your community. The implementation might have been 2-3 months but this is a process that started much earlier when you consider you had to do your research, evaluate vendors, build your business case, and build your overall community strategy. This entire process may have started 12-18 months…
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#TipTuesday: From The 90-9-1 Rule to 55-25-20 – Start Focusing on Quality
In the early 2000s, the 90-9-1 Rule was introduced to the world by Jakob Nielsen, co-founder of the Nielsen Norman Group. Originally, it was an observation of the way people behaved in large online communities: 90% of members are passive observers. 9% engage occasionally. 1% are active contributors. Eventually, this…
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#TipTuesday: Tactics to increase email digest adoption
We’re excited about the new email digest feature which is currently in beta. You can check it out by subscribing in your Notification Preferences. If you would like to be a part of the beta testing group by having this feature enabled on your community, please let us know by going to this thread and leaving a comment. So,…
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#TipTuesday: Are you recognizing your Top Contributors?
You’ve taken on the arduous task of starting and building an online community. You successfully gained the by-in from your Internal stakeholders, endured the months of implementation, successfully went live, started hosting community events. What’s even better? Your members are engaging and you’re starting to identify your…
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#TipTuesday: Are you focusing on the User Journey or Organization goals alone?
When selling the idea of community internally, we must ensure the goals of community are aligned with organization goals. This will typically start with the focus of the team or department presenting, Marketing will promote advocacy goals while Support will promote ticket deflection and improved customer experience, while…
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#TipTuesday: Open vs Private Communities – What's Right for your Community
Time for another #TipTuesday! Happy Tuesday, everyone! Are you presently faced with the decision between establishing an open or private community? If that's the case, you're in the right place for some valuable insights. Deciding whether to build an open or private community for your company depends on your specific…