Ranks/Ranking is an essential part of gamification.
Ranks are used to see who is actively participating in the community either by sharing content, submitting or answering questions, submitting or voting for ideas, etc. Ranks can drive engagement as well as lend credibility to users and their posts.
No wonder we get creative in coming up with ranks that that our community members can associate with. Along with the rank names/titles we also want to make sure that the points tied into ranks are equally representative of how users will level up to each succeeding ranks.
When it’s time to update ranks in a live community, we come up with cool names, think of adjusting points and the criteria for achieving ranks, but we might forget that if rank notifications via email is enabled, without us thinking about it, our community users will receive an email notification without them necessarily doing anything on their end as they qualify for the newly-adjusted ranks.