Vanilla Joins the Higher Logic Family
I am thrilled to share some great news with you. Today we announced the acquisition of Vanilla by fellow industry-leader Higher Logic. Like Vanilla, Higher Logic is focused on helping its customers connect people, ideas, and knowledge to drive customer success and engagement.
This acquisition brings together the two leading community engagement platforms with over 26 years of combined experience in the market. As we come together, our sole purpose is to help our customers build human-focused engagement with their customers and members.
For our customers like you this means:
- We’ll maintain our investment in both Vanilla and Higher Logic community products
- Customers can remain on the platforms they enjoy today
- We’ll double down on thought leadership in customer engagement and community
We’ve seen a tectonic shift in the role that community plays in business over the past 12 months. Customer success, product development, marketing, and support teams are realizing the value of community when it comes to acquiring, retaining, and growing customers.
I’m sure you will have additional questions. Please feel free to send any questions to me directly at [email protected], to your Customer Success Manager, or here in this discussion.
Thank you for your ongoing partnership and for trusting your community to Vanilla.
Chief Executive Officer
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